Online thesauri: too educational for their own good
How often do you use thesaurus sites? Once a week? Three times? Or how about ‘never?’ I almost never set my eyes on thesaurus sites, and the reason has a lot to do with SEO. I’ll be honest, I search...
View ArticleSEO and internet marketing: Kirk and Picard
Everyone knows that you can’t really choose between Kirk and Picard. When you’re a Star Trek: Original Series fan, it’s natural that you prefer Captain James T. Kirk. When you’re into Next Gen, you...
View ArticleYet another acronym in the world of SEO
As soon as you set foot in the world of search engine optimisation, you’re faced with wall to wall acronyms. No one could ever accuse optimisation experts of saying something in full when a handy-dandy...
View Article0800-WHOOPS: phone numbers and SEO
How many times have you come across a phone number that makes use of letters? Probably a lot. Clever, word-based phone numbers, which look something like 0123-CALL-NOW, are an old marketing trick....
View ArticleGoogle isn’t a junk food fan
There’s a lot of junk on the net – and we all sample it. I know it, and you know it. We’ve all spent hours watching amusing YouTube videos, checking out friends’ news on Facebook or even (cringe) lost...
View ArticleSEO companies bamboozled by Panda
A recent update by Google, known as the ‘Panda Update’, has caused a lot of discussion and debate on SEO forums and blogs about what it all means, and how it will affect rankings. However, the fact of...
View ArticleKeep the emotion out of your SEO
Emotion can often get in the way of a good SEO plan. While there’s a surprising amount of psychology involved in search engine optimisation, emotional attachment to a website can hold the whole thing...
View ArticleControversy: a bad thing?
There is a whole bunch of blogging advice articles out there that tell you to use controversy to attract traffic. A controversial topic, according to many successful bloggers, brings the readers in in...
View ArticleDo your best work standing still
Are you sitting comfortably? If not, do so: a half-lotus is preferable. Now, close your eyes, and make your breathing even. Slow breath in, slow breath out. If you want, you can even hum a little – the...
View ArticleNumerology and SEO
Got a lucky number? Your website certainly does. In fact, it has several. The choice of numbers may not seem like a big deal, but it can make or break your SEO content. When it comes to catching the...
View ArticleHillywood crosses line from fandom to famedom
Every so often, you come across something on the net that makes you think, ‘How did I manage not to notice this?’ For me, uncovering the Hillywood Show’s Harry Potter Friday parody was just such an...
View ArticleGo Gaga for great internet marketing
Why is Lady Gaga so popular? Gaga fans will have to forgive me, because I’ve really had trouble fathoming the answer. In aesthetic terms, I still don’t know the reason for her popularity, but in...
View ArticleWhat Google’s author tag means for you
Reputation building is a lot easier if you can link quality content to your own or your business name. For site owners struggling to push their business forward, there’s good news. Google has recently...
View ArticleFalse promises and lies that SEO salesmen say to get a sale
A client of ours this week was approached by a salesman from an SEO company touting for their business. This is quite common as there are a lot of SEO companies out there, and business owners tend to...
View ArticleCan companies learn from Wikipedia?
There was an interesting comment posted responding to an article on economist.com about Wikipedia over last weekend, (November 5 2011). It suggested that quite apart from being an “information...
View ArticleResearch asks, is search fair?
SEO marketers often bemoan the fairness of search engines in promoting their own products ahead of the competition. Recent research does suggest there could be some validity to such claims but, it is...
View ArticleSEO does not stop when the traffic arrives
There was an interesting article on searchenginewatch.com this week, which highlighted that whilst SEO is all important for companies today, the work does not stop there. In the piece, it was claimed...
View ArticleFirefox slumps to third in browser rankings
The latest search engine rankings show that Mozilla’s Firefox browser has dropped to third in the list. It is now behind Google Chrome in popularity, though it is still Microsoft’s Internet Explorer...
View ArticleThe tailing off of searches
SEOBook published a rather interesting infographic, highlighting how longtail searches are becoming a thing of the past. A longtail search is essentially a more specific search query typed in by the...
View ArticleSEO rising up the ‘searched for’ terms
In a wonderful turn of fate, very nearly ironically in many respects, SEO terms are now climbing up the lists of the most searched for keywords. Recent research by a marketing company showed that “Top...
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